Brit Chewy Cannon is part of the Adidas skate team, and his long-awaited debut colourway shoe was launched in September 2012 at Liverpool’s Lost Art skateshop. He had made his video debut for Adidas Europe as far back as 2009 in the full-length Diagonal, featuring guest appearances from Dennis Busenitz, Nestor Judkins and Benny Fairfax.
Chewy is also a pro for Palace Skateboards, for whom he appeared in the 2011 Battle of Normandy contest video alongside members of the Radio and Magenta squads. He also made an appearance in the Spanish Secret Basement film in 2013, and Transworld Skateboarding and KR3W’s latest Transmission film, released in January 2014, featuring guest skaters Lucien Clarke and Oscar Candon.
Chewy was born in the East Anglian town of Great Yarmouth, and first made a name for himself with the British superteam Blueprint – he appeared in the company’s Belong Tour video from 2003, as well as providing the intro for the 2005 full-length Lost and Found. He has now been based in London for over a decade (apart from a year in Barcelona), and has become one of the leading opponents of plans to redevelop the Southbank undercroft.
Often working with Henry Edwards-Wood, photographer Joe Buddle or official Palace cameraman Dane ‘Morf’ Cook, Chewy’s talent is evident in the series of raw and stylish clips that he has released over the years. He has also worked a number of times with Torsten Frank, and some amazing Chewy footage featured in Frank’s 2012 video The Cinematographer Project.