German sports equipment behemoth adidas entered the skateboarding world in 2006, and was soon challenging the market leaders with an impressive global team featuring riders such as Dennis Busenitz, Nestor Judkins, Lucas Puig, Rodrigo TX and Palace Skateboard’s British star Benny Fairfax. Also on the team are Global ams Mark Suciu, Lem Villemin and Vince del Valle, international pros from countries including the Czech Republic, Brazil and Spain, and British adidas riders such as Chewy Cannon.
The legendary Krooked rider Mark Gonzales is another adidas rep, having worn the company’s footwear for over 15 years. Gonzales, along with riders such as Busenitz, Judkins, Villemin and Fairfax, featured in the 2008 release A Five Day Excursion To Paris, one of adidas’s most famous films.
adidas skate shoes include many redesigns of shoes that adidas made pre-2006, including the famous low-top ‘Campus Vulc’, the signature ‘Busenitz’, (a skate take on the legendary ‘Copa Mundial) and the comfortable ‘Gonz Slip-on’. The popular ‘Silas SLR’ was redesigned and relaunched in early 2014, combining vintage running style with a unique construction built for skate.
Away from the footwear, adidas launched the Skate Copa collaboration in March 2014, a collection inspired by the 2014 football World Cup in Brazil and the genuine football fanatics within its team. The collection featured six football shirt-style T-shirts representing six adidas riders from six different countries – Fairfax (UK), Puig (France), Gonzales (USA), Raul Nabarro (Spain), Rodrigo TX (Brazil) and Villemin (Germany).