Whether you personally dig the aesthetic of the Yardsale brand or not, it’s difficult not to be impressed by how far Dan Kreitem has taken what started out as a punt on shifting a few t-shirts in Slam funded by a loan from his dad.
Street wear and skateboard brands are notoriously hard to do properly – for every Palace or FA, there are thousands of half-arsed, half-baked companies that never go much further than a run of awful t-shirts and an Instagram account with less followers than your average Social Media illiterate politician, (for the record the fucking Prime Minister only has 70k followers). Anyway, we’re veering away from the point here…
You can read the full back story about how and why Dan Kreitem started Yardsale in his very amusing interview in the latest Free. Suffice to say that being obstinate, a preparedness to scour Google Maps for random spots and assembling a crew of interesting skaters with distinctive styles has paid off.
This latest release (their longest to date I think) follows in the footsteps of their already established video vibe: namely, crusty as fuck UK spots that haven’t been in a million other videos, lots of very distinctive British back alleys and council estate architecture, tons of lines and a deliberately lo-fi visual and audio atmosphere. On a personal note, I’m particularly stoked to see Charlie Birch get some much deserved shine, especially since he no longer looks like a drawing of a school boy these days and now skates like a proper bloke. Alongside Charlie there’s a shared section from long-time Yardsale crew members Julian Kimura and Curtis Pearl (containing one of the longest feeble grinds on film surely?), plus a full part from Kyle Wilson and a cracking last section from the always impressive Sam Sitayeb.
Go watch it now, then get on Google Maps and look for banks.
If you’ve missed out on Yardsale’s previous video releases – you can peep them all here via the Yardsale tag.