Diamond Supply Co. x Dogtown Capsule – UK release
Diamond Supply Co. has teamed up with legendary Venice, California brand Dogtown Skateboards for a capsule collection featuring iconic images and graphics.
With Dogtown Skateboards celebrating their 40th anniversary milestone last year, and Diamond Supply Co. approaching their own 20 year anniversary in 2017, these two powerhouses of skateboarding and street wear have come together to release this Diamond Supply Co. x Dogtown Capsule collaboration blending their long-standing and connected histories in a capsule encompassing a nostalgic mix of old and new school skate era styles.
In the late 1960s “Dogtown” was the name for the not-so-sunny side of Santa Monica and from it, in the 1970s, a new lifestyle and culture emerged where surfers transitioned from the waves to the pavement using skateboards and laid the foundations for the global culture that followed in Dogtown’s wake.
The Dogtown cross logo, originally designed by artist CR Stecyk III, gained notoriety after being published in Skateboarder Magazine in 1975, and was printed on decks, wheels and shirts a few years later.
Diamond Supply Co. x Dogtown Capsule embraces the imagery and iconography of both the foundational Dogtown era and its 1980’s manifestation which laid the groundwork for the developing form of street skating with epic sessions taking place on the Venice Beach boardwalk that stand today as an exploration of the possibilities of skateboarding’s future, long before it existed.
The crucible that is Venice beach is celebrated and referenced in the release video below, filmed on location on the Venice boardwalk and featuring, amongst others, Shota Kubo, son of founding Z-Boys team rider Shogo Kubo.