Puma x Diamond Supply Co retro-inspired 2018 capsule
Here’s an interesting collab to start the year with, in the form of the first of a series of Puma x Diamond Supply retro-inspired 2018 capsules.
For those of old enough to remember late-flips before Instagram, Puma was one of the top choices of footwear for skaters across the world back in the early 90’s after a number of classic Puma silhouettes (namely the ‘States’ and the ‘Baskets’) appeared on the feet of the many of the most progressive and influential street skaters of the EMB era.
(See Rick Howard’s section from Plan B’s ‘Virtual Reality’ video for an example).
Since those heady days, Puma have dipped their toes into the skateboard world intermittently, sponsoring the likes of Kien ‘Donger’ Lieu in the mid to late 90’s, wandering flaneur and Francophile Scott Bourne in the 00’s and, more recently, adding buck-tooted balance boy Joey Brezinski to their team roster.