As you’re now brand manager at enjoi are you finding that you have to take skateboarding more sincerely than before?
(Laughs) for me, personally? Now I don’t have to do shit!
CA: You probably take it so much less seriously now than you used to.
Actually yeah, this is a better question for Avery because although I seem like I’ve always been super haphazard with skateboarding –
CA: I used to film a lot of people and a lot of the pros I filmed were very nonchalant about it. Louie treated it very professionally from the start. You wanted to do it right. Wake up early, let’s go out and do this, let’s go skate. It was never not fun.
I don’t think it was a question of fun or not but I definitely took it as like a job.
CA: But you were never “sleep until three, see what the day brings and maybe I’ll film a switch flip or something.” This is very true; it was never a question of going out to film Louie and wondering whether you would walk away with nothing.
If I asked Chris, “do you wanna film this?” I would battle it until it was fucking done. I would fucking kill myself to get the trick. I would never go back to get a trick because I would either do it that day or… I mean it wasn’t a question at the time. There are certain dudes that are like, “you wanna film this trick?” and be “today? Or tomorrow? When?” I would give it 100%. Every single time we tried filming.
CA: Although sometimes you would blow spots out of proportion. “Hey I wanna go check out this spot so bad, I think I’ve got this trick, can you drive?” It’s like forty miles away. Drive out there and this hubba ledge he described is a fucking curb down a set of stairs with no run up and no landing.
(Laughs) I tried man.
CA: There was never a question of effort.
I think that’s another thing that makes skating so different to everything else. Like a football player, once they’re professional they’re doing it to keep the money rolling in. Whereas with skating, your sponsor is more than a pay cheque, it shares the same vision of skating that you do and it’s like a family.
CA: That’s true, but your sponsor is your pay cheque and you should treat it professionally.
I grew up having a real job my whole life. Even when I was pro for enjoi I was a manager of a coffee shop while I was pro.
CA: He can make cabinets; he can work a fucking walnut farm too. (Laughs) you will make those nuts swell.
Oh I’ll make some nuts fucking grow.
I always had a real job, so skateboarding; ethically I took it as a job. Monetarily it didn’t pay for shit. I treated it like a real job, that’s what I’m saying.
CA: A lot of skateboarders are picked from a young age and they don’t know what a job is, they don’t know what it is to clock in/clock out and have a manager tell you “you need to do this.” You always treated it that way. From my point of view it was good.
CA: Oh you’re welcome Louie (laughs).
But I see a lot of people now who waste people’s time.
CA: A lot of professional skateboarders would benefit from working real jobs. It’s the real world and skateboarding sort of makes kids pro from an early age and companies do nothing to prepare them for when they’re not professional. Then they’re fucked, they’re packing skateboard boxes for the rest of their life.
With enjoi, Cairo and me actually sat down and talked about the new dudes on the team and I was like, “we’re not putting anybody on who doesn’t understand the value of working for it.” There’s a million fucking talented kids out there but it takes you to the very end of everything you got and still be able to be like, “I’ve got more, I wanna do this.” Because I don’t want to wake up tomorrow and go to my normal job. That’s like a huge thing with drive. Anybody can look cool and be doing shitty no-complies.
CA: Not hard at all are they?
No it’s like the easiest trick you can learn. It’s the easiest fucking move.
CA: At the end of a line (laughs). Do it like Ray Barbee.
No one will ever do it like Ray Barbee.
So with everything we’ve discussed in mind and the cyclical nature of skateboarding; what do you think skateboarding will look like in ten years time?
Hopefully we’ll have hover boards. I want hover boards, that’s what I see in ten years.
And how old will you be in ten years?
CA: Do you want me to answer this? I know the actual truth. Nobody in the skateboarding world actually knows the real –
Maybe not ten years… I’ll be almost sixty in ten years.
CA: He’ll be twenty seven-ish.
Oh yeah I’ll be legal to drink.
I got more of an answer from you then. So Louie in ten years how old will you be?
If you don’t want me to put the real answer in just give me something funny to end on.
CA: Don’t say seventeen-ish.
In ten years I’ll be older.
[Mark Appleyard walks over.]
CA: How old is he gonna be in ten years?
Mark Appleyard: He might be like thirty four.
CA: How grey will your hair be in ten years? What side of the nose will your ring be on in ten years?
Let’s go get drinks…