ETNIES SKATEBOARDING FOOTWEAR PARTNERS WITH MICHELIN FOR A MORE DURABLE TYRE
etnies and Michelin have partnered to make the most durable shoe in skateboarding even more long-lasting with the global release of the Michelin Marana whose outsole is now equipped with Michelin’s tire rubber compound.
In an effort to continuously improve the world’s most durable skateboarding footwear, etnies joined forces
with Michelin to translate performance and durability of tyres to shoes.
After countless days of testing and research, Michelin’s PC00 rally racing compound was chosen to be added to the
soles of the etnies Marana due to the: long-lasting formula, slip-resistant offering that includes
unmatched durability, precision, enhanced adherence (grip) and maximum flexibility for a superior board feel.
The Marana has been in the market for four years and not only is it worn by some of the best
skaters in the game, but also has a growing fan base from etnies followers across the globe.
What is now known on Instagram as the ‘Marana Graveyard’ shows the sheer strength and
durability of the Marana, loyalty of its fans and how how each skater loves the shoe so much
that they buy another and add them to the graveyard as they slowly wear through each pair.
Through seeing all of these worn out shoes by fans across the globe, it became apparent that
one thing was common among them all: Wear spots could be seen on the heel and ball of the
foot of most pairs. This is a unique problem in skateboarding, as traditionally the upper of a
shoe never outlasts the outsole, but with the innovative high-performance rubber toe cap and
blind seams connecting the toe box, we had created the toughest skate shoe in the industry.
The partnership between etnies and Michelin was created based on this unique ‘problem’.