adidas Skateboarding presents ‘Nora’, a short film profiling their team rider and Welcome Skateboards pro Nora Vasconcellos – unfortunately not profiling Nora Batty of ‘Last of the Summer Wine’ fame, but what can you do? Rather than antics involving rolling pins curlers, an amorous Compo or even a hint of bathtubs on wheels, this is strictly about skateboarding. Which is actually better, in many ways.
All slightly pissed rambling about Last of the Summer Wine aside, Nora is next fucking level and this documentary shows exactly why, at the same time giving an insight into her upbringing and how she got into skateboarding in the first place. Not to fall into cliches but Nora is inspirational in that she is at the forefront in a time when women’s skateboarding is hitting new heights, taking the gnarliest slams and putting plenty of killer skateboarding to film. Put aside twenty minutes and press play below and, if you want a slightly less ‘four pints deep’ write up, then scroll down for the press release…
“Nora” is a 20-minute digital short charting Vasconcellos’ journey from skate rat to rising Pro. Directed by Webby-award winning Giovanni Reda and produced by adidas Skateboarding, the cinematic snapshot features interviews with Pros like Lacey Baker and Sage Elsesser, as well as legends such as Elissa Steamer, Andrew Reynolds, and fellow adidas Pro rider Marc Johnson.
The digital short gives a concrete look at a charismatic skater and her personal experience navigating a predominantly male-led industry. Unapologetic and focused, the short film follows a young girl receiving her first board on Christmas to becoming the self-actualized woman and professional that Nora is today. Boldly redefining the skateboarding landscape, Vasconcellos normalizes the sport, inspiring more women to participate. A new and powerful voice inside the skate community, Nora’s penchant for pushing boundaries, quick wit and charm makes her a burgeoning pioneer that transcends far beyond the board.