adidas Skateboarding - Das Days L.A. City Takeover

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adidas Skateboarding – Das Days L.A. City Takeover

adidas Skateboarding took over Los Angeles for a week

adidas Skateboarding was recently in the City of Angels for the Das Days L.A. City Takeover, part of a wider Das Days city takeover programme currently making its way through various international locations (New York, Paris and Shanghai are to follow). With a cross cultural selection of events ranging across skateboarding, live music, art exhibitions and a skate pub quiz amongst other things.

Press play below for footage from the first leg, then scroll down to read a more detailed press release on what occurred during the week long takeover of Los Angeles.

New video features adidas Skateboarding athletes and friends of the brand including Na-kel Smith, Chris Roberts, Salman Agah, Lucas Puig, Daewon Song, Colin Kennedy, Giovanni Reda, Germ, Diego Nájera, Pete Eldridge, Retch, Lil Gnar, Yung Gleesh, Chief Keef, Stella Reynolds, Zorah Olivia, Shepard Fairey, Nora Vasconcellos, and the band Easy.

“adidas Skateboarding wrapped up the first stop of its premiere Das Days multi-city takeover series in Los Angeles, bridging the city’s enduring skate and creative community together for 10 unifying days of immersive programming.

Das Days LA hosted thousands of attendees across a series of interrelated events including the City Copa skate contests; The Nine Club live studio talk show featuring adidas Skateboarding athletes and influential local personalities; skate trivia night; a speaker series that spotlighted filmmakers and other creatives; the 3ST interactive product launch featuring the brand’s MakerLab workshop; a skate jam block party offering musical performances by Chief Keef, Retch, Yung Gleesh, and Lil Gnar & Germ; the Showcase X art exhibition curated and DJ’d by renowned pop culture artist Shepard Fairey.

Das Days celebrates the community by immersing attendees into their surroundings for an authentic experience that fosters meaningful connections in every key city.  The event series heads to New York City this July, followed by Paris, and Shanghai in the fall.”

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