Happy Hour Skateboards x Tom of Finland – Second Authorized Collection
In spring 2017, the Helsinki-based Happy Hour Skateboard brand became the first-ever skateboarding company to collaborate with the Tom of Finland Foundation on a collection of skate decks and accessories.
Tom of Finland is one of the world’s most influential artists. From the late 1950s onwards, he produced a massive body of work and played a key part in gay liberation and remains a fixture of pop culture.
“We were unsure about how the first collection would be received,” said Jarkko Poropudas, founder and owner of Happy Hour Skateboards.
“But when the products became available in the Tom of Finland online store, the first batch sold out in a day. It feels like lots of people wanted to send a message by wearing something from the Happy Hour Skateboards X Tom of Finland collection, but the first edition was quite small. That’s why we decided to make another batch.”