Girl was the 1993 brainchild of pro skaters Mike Carroll and Rick Howard and video director Spike Jonze. The company hit the ground running with a great line-up of skaters, including Carroll, Howard, Jovontae Turner, Guy Mariano, Rudy Johnson, Tim Gavin, Tony Ferguson, Sean Sheffey and Jeron Wilson, and the release of the full-length Goldfish film, put together by Jonze and also featuring Eric Koston.
Based in Torrance in south California, Girl was the inaugural brand of the Girl Skateboard Company, which now also includes Girl offshoot Chocolate, as well as the Royal Truck Company, Lakai Footwear and Fourstar Clothing. The current Girl team includes Howard, Carroll, Mariano, Wilson and Koston, plus Brandon Biebel, Mike Mo Capaldi, Cory Kennedy, Sean Malto and Rick McCrank.
Now in its third decade, Girl remains one of skateboarding’s most influential brands, with distinctive products such as the ‘Big Babies’ and ‘Space Girls’ series of signature decks and a popular range of apparel. Among the many great video releases from Girl Films have been the 72-minute Yeah Right! from 2003, directed by Jonze, Cory Weincheque and longtime Girl Films videographer/director/editor Ty Evans, and the 3D promo Unbeleafable from 2011.
There have also been a number of collaborations with other brands, including the three films in the Beauty and the Beast tour series with Anti-Hero, and 2012’s full-length Pretty Sweet with sister brand Chocolate, which was named best video of the year at the 2013 Transworld SKATEboarding Awards. Pretty Sweet was soon followed by the Pretty Sweet US Tour video.