As the title suggests, Etnies will be giving away free shoes at each date of the upcoming Red Bull ‘Manny Mania’ events. See the text below for all the details
Etnies are proud to partner with specialist shoe recyclers, The European Recycling Company who support the children’s charity Variety Club, for their ‘shoe swap’ scheme at the Red Bull Manny Mania events throughout October and November.
Etnies, official partners of the Red Bull Manny Mania events, will provide stylish new shoes for 100 lucky people at each of the UK events this year. Encouraging and promoting recycling; old shoes donated to The European Recycling Company at shoe banks provided at each event will be exchanged for new etnies! There’s no catch, just give us the old skate shoes you’re wearing and we’ll give you new ones! (Strictly one pair per person)
Each and every year in the United Kingdom over 330 million pairs of new shoes are bought, later they will be discarded. Some will be incinerated. Most end up on rubbish dumps. The materials used in making shoes are not normally biodegradable and our rubbish dumps are rapidly running out of space. When incinerated they can release harmful dioxins.
The European Recycling Company provides a service where shoes that can be reconditioned and reused are sold to companies and individuals in the Third World and Eastern Europe who repair and refurbish the shoes and then sell them on at affordable prices to those who otherwise would go without.
The scheme provides a means of earning a living in countries where opportunities are sparse and the alternative is reliance on charity handouts; it is creating employment opportunities in the UK, and by recycling your shoes you are also helping the Variety Club, which exists to improve the lives of sick, disabled and disadvantaged children throughout the UK.
The prime aim however, is to eliminate shoes ending up in rubbish dumps or being incinerated when there is still useful life in them. The benefit to the community is that precious landfill space is preserved and the environment protected.
Shoes will be exchanged from the Etnies tent at each Manny Mania event – click here for the dates and locations!