Top ten Anti Hero moments of advertising genius
This year sees Anti Hero celebrating their 20th year (obviously the 18th was the big one) of snotty, booze soaked ripping, with a solid number of classic videos under their belt and a seemingly ever growing team of rippers. Over that time and as fads have come and gone they have always flown the flag for the skate rat, wasting no time faffing about when there's camping and skating to be done.
In between the above activities they found time to develop an instantly recognisable aesthetic which runs through videos, board graphics and adverts. Gritty, satirical, darkly humorous or outright offensive, skateboarding's top shelf team has offered up some amazing advertisements over the years. With Destination Unknown dropping unexpectedly onto our screens last year, like finding an unopened beer in the street on your way home from the pub, the recent release of an Israel tour edit, and our Tony Trujillo Footage Feast dropping last week, it seemed like the perfect time to reprise some of our favourite ads...
All ads courtesy of The Chrome Ball Incident
John Cardiel/Andy Roy
A back disaster on the edge of the Liverpudlian abyss from Cardiel, while Andy Roy miller flips his way down the side. Straight up ripping!
Andy Roy - The responsibilities of being pro
Julien Stranger - The Potato Fist Conspiracy
Imagine how good a zine created by Stranger would be?
Julien Stranger - The Divine Comedy
The classy side of the 18.
Eat out a bag lady
Because sometimes skateboarding ads don't need a single bit of skateboarding in them.
Tim Upson - Psycho chicks, mohawks and missing teeth
Psycho chicks, mohawks and missing teeth
Andy Roy, sensitive shell collector
Andy Roy gets in touch with his softer side, while Xtreme goings on happen in the corner!
A pointed back smith against a Repo Man style road map, legit! Sean Young was a beast.
Andy Roy - Got Teeth?
Tim Upson - Dark Energy
Peter Hewitt - Skater of the Year
Anti Hero does not endorse the use of helmets. Thank you.
TNT the wizard
The wizard grind
Rock n roll parking lot
Stranger's captions always smash it!
Frank Gerwer - Acid
Gerwer is pretty much the best person to get in front of a camera lens.
John Cardiel, kiss the eagle
A massive frontside air from Cardiel and one of the best captions ever to appear in an ad, what's not to like?
Frank Gerwer - Every morning is an Anti Hero morning
I'd drink Anti Hero brand vodka.
Tony Miorana/Chris Pfanner
T-Mo finally gets a pro model with this advert featuring a hench ollie from Chris Pfanner.
Julien Stranger Freelance Vagrancy
Freight trains and frontside airs, 'nuff said.
Hewitt knows how to shred a fullpipe, and genital-based humour is big and clever.
Jeff Grosso bail/make
Golly I'm hot today!
John Cardiel, nose manual
There was no way this wasn't going to be included...All Hail Cardiel!!