Santa Cruz 'Atomic Peace' Limited Edition Holiday 17 Collection
In an alternatively-themed offering for the Holiday season, Santa Cruz have just released a new limited edition clothing capsule featuring a homage to Jim Phillips' original graphic for OG Santa Cruz Skateboards pro Jeff Kendall. Originally inspired by the omnipresent threat of all-out global nuclear conflict that hung like a cloud over 80's America, Phillips original artwork references an 80's interpretation of Atomic Apocalypse with Tron-inspired colours and a partly demolished White House, complete with an ironic peace sign.
This Holiday 17 collection ('celebrates' is probably the wrong word) brings back this classic from Santa Cruz Skateboards' immense archive of Jim Phillips graphics to nod towards the sad reality of the return of the threat of nuclear conflict in 2017 given current sabre-rattling in both the States and North Korea.
Phillips' original "Atomic Hands" graphic from Jeff Kendall's "End of the World" Deck runs throughout the Atomic Peace collection and can be found emblazoned on tees, long sleeves, hoods, caps and socks in three different colourways because, let's face it, if we're all going to die, you might as well run some fresh garms for the apocalypse, right?
If that hasn't tickled your fancy yet, peep the release video below featuring Santa Cruz ripper Justin Sommer and get frightened.
"It's the end of the world as we know it but I've got socks!"