Fifty-Fifty co-owner and certified Bristolian skate legend Danny Wainwright has jumped on board with emerging clothing label Urban Kreation!

Amongst other things, Urban Kreation are developing their own unique range of denims, incorporating the use of kevlar into the designs which is intended to not only help strengthen the jeans, eradicate rips and give them a longer life expectancy, but also help take the edge off potential injuries caused by falling.

Check the video below to hear Danny talking more about the jeans, and head on over to the Urban Kreation catalog to scope out more product.