Blueprint Skateboards 2013 Team Introduction – March 2013
Such Antipodean high brow Critical Theory leads us perfectly on to the next highly controversial and much discussed skate clip of early 2013 – namely the introduction to the ‘all-new’ Blueprint team following the mass exodus of every single original Blueprint rider in the space of a week in early 2013.
Now to be fair to the Canadians this was never likely to be anything other than a Herculean task given the depth of penetration and respect that the OG BP had globally but I think it’s fair to say that they royally fucked themselves right in the arse with this one. Not only did the now Canadian-owned Blueprint intro clip come set to Nile Rogers eponymous movie title track ‘Coming to America’ but it also crossed the streams by mixing street footage with contest runs, a cultural faux-pas than not even the inclusion on Mike York could correct. This, coupled with seemingly allowing a hormonal 12 year old to manage their Facebook page, their new TM deeming it appropriate to start slagging off ex-riders and staff on various forums across the globe and, worst of all, a white dude with dreads being on the team, pretty much guaranteed that of all the clips featured in this list, this one would garner universally negative comments.
Even the briefest of Google searches will back this assertion up – not that you can read any of the hilarious comments on the official YouTube clip or on Hellaclips since they all got deleted but 213 thunbs down v’s 29 thumbs up should tell you all you need to know. Somebody call Dignitas…