adidas x Magenta release their second footwear and apparel capsule
Rooted in skateboarding’s heritage, as well as their Parisian perspective, the adidas Skateboarding x Magenta capsule puts a new lens on football, court, and track staples through original art direction and colour palate. Functionality, adaptability, and attention to detail are central to Magenta’s vision and with adidas Skateboarding’s own legacy as the canvas, each piece is a testament to premium design and artistry.
To further illustrate the commingling of the brands’ aesthetics and ethos, adidas Skateboarding will be releasing “Boulevard Magenta" – a video that documents adidas Skateboarding Pro team rider Günes Özdogan and Magenta skaters Joffrey Morel, Thomas Vigne, Glen Fox, Vivien Feil, and Soy Panday skating through the streets of Paris, showcasing their artistic and thoughtful approach to skateboarding.
The Matchcourt RX x Magenta shoe is the key piece of the collaboration. This functional staple has been given an artistic reimagining, starting with the vented white perforated leather upper. Classic gold detailing meshes with clean details and touches, provided by Magenta. This grippy, court inspired shoe also features unique, pastel piping on the heel, topped with Magenta “leaf" logo.
A nod to European Football culture and style, the Magenta Jacket is the boldest piece in the capsule, while still maintaining an intrinsically ornate quality. The focus is on premium materials and construction, from the heavyweight piqué fabric and embroidered detailing, to the full zip, stand-up collar, and ribbed cuffs and hem.
To exemplify simplicity, modernity, and heritage, the Magenta Tee takes an artistic spin on a staple. Featuring an aspirational illustration by Magenta’s Soy Panday, this ringer tee uses tonal embroidery, ribbed colour contrast neck and cuffs, and a clean fit to convey the collaboration’s spirit. Additionally, the tee’s material itself was provided by partner Better Cotton Initiative, a partner driven to improve cotton farming globally.
The adidas Skateboarding x Magenta collection is available through selected retailers or via the adidas Skateboarding site as of now.