Santa Cruz Skateboards 2017 apparel collection

Santa Cruz Skateboards European Autumn Winter apparel collection 2017

Last Thursday, Santa Cruz Skateboards launched their Autumn/Winter European clothing collection at Canoe, London.

The turnout was on point, Pabst kept everyone hydrated and a good time was had by all.

Cast your eyes below for a look at some of the pieces from the drop featuring Santa Cruz pro Emmanuel Guzman and flow ripper Jereme Knibbs.

Santa Cruz Skateboards European Autumn Winter apparel collection 2017 santa-cruz-skateboards-european-autumn-winter-apparel-collection-2017-6-bone-guadalupe-tee-bone-guadalupe-hood

Available in stores early August, Santa Cruz's latest apparel collection is rich with heritage, utilizing iconic imagery from the history of skateboarding's oldest brand.

Santa Cruz have dug deep into their archives for design details for their brand new Fall collection, mixing up iconic classics like the Natas Kaupas Kitten, Jim Phillips Screaming Hand and the Jason Jessee Guadalupe graphics with fresh new colours and cuts.


The accompanying images from the Santa Cruz lookbook were shot on location in both San Francisco at the iconic China Banks, as well in Santa Cruz itself with flow rider Jereme Knibbs and Santa Cruz pro ripper Emmanuel Guzman wearing an array of tees, long sleeves, hoodies, bomber jackets and more from the Santa Cruz Skateboards European Autumn Winter apparel collection.

All photos by: Eric Palozzolo

Keep your eyes peeled for more on the Santa Cruz Skateboards 2017 apparel collection in the coming weeks.