FOCUS: Emerica Presents Justin “Figgy“ Figueroa
Emerica Presents Justin "Figgy" Figueroa in 'FOCUS', a short day in the life feature with the California based Baker pro and rail chomper.
Baker Skateboards is an American skateboarding company co-founded in 2000 by legendary skateboarder Andrew Reynolds, who still owns the company to this day. Reynolds had previously ridden for Tony Hawk’s Birdhouse Skateboards, and the newly formed Baker worked with Blitz, the distribution company formed by Hawk, until 2011, when Reynolds relocated the brand to Baker Boys Distribution, a company he also co-owns.
The Baker team features Reynolds himself plus Riley Hawk, Don ‘Nuge’ Nguyen, Dustin Dollin, Terry Kennedy, Bryan Herman, Sammy Baca, Theotis Beasley, Justin ‘Figgy’ Figueroa, Cyril Jackson and Dee Ostrander. Former team riders include Erik Ellington and Jim Greco, who co-founded Baker Boys Distribution with Reynolds in 2007, and Jeff Lenoce, Braydon Szafranski, Shane Heyl and Kevin ‘Spanky’ Long, who were all cut from the team in 2013.
Baker remains 100 per cent committed to skateboarding – its main products are skateboard decks, but there are also Baker-branded wheels, T-shirts and accessories such as beanies and socks. The company has remained a market leader thanks to its philosophy of keeping things simple, understanding that skating should be about nothing more than hanging out with friends and ripping it up on the streets..
Over the years, Baker has released a series of great films, beginning with Baker Bootleg. This was followed in 2000 by Baker 2G, then Summer Tour 2001 (2002), Baker 3 (2005), Baker Has a Deathwish (2008), Bake And Destroy (2012) and, most recently, The Deathwish Video (2013). Baker also produces the fortnightly ‘Baker Zone’ series, which goes out on Tony Hawk’s RIDE YouTube channel.
